In crafting the McDonald’s Flavor Battle, the fast food leader was aiming to capture the “energy and excitement and recognizing the creativity of one of this country’s underappreciated art forms – The DJ experience.”

To bring that experience to college campuses around the country, the company put a slight twist on the Battle as it exists online. So while DJ Irie, Spinderella and Bryan-Michael Cox duke it out online, competing to see who can craft the best mix in each of three categories, DJs…(read more)

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.